inspiring sustainable growth of cities and infrastructure

26th July 2016

Reem Mall DESign awarded estidamA 2 pearl Rating

Reem Mall, Abu Dhabi’s major new up and coming retail, leisure, dining and entertainment destination, has today announced that it has been awarded the Estidama 2 Pearl Design Rating by the Abu Dhabi Urban Planning Council (UPC).

Estidama is an initiative developed and promoted by the UPC for large-scale sustainable urban developments. It seeks to promote thoughtful and responsible development through the creation of a balanced society based on four equal pillars of sustainability: environmental, economic, social and cultural.

Designed by Dewan Architects & Engineers, Reem Mall has been designed to minimise overall energy use, with wall, roof and glazing having been carefully studied and designed with high-efficient insulation and high performance materials.

The Pearl Rating System for Estidama aims to address the sustainability of a given development throughout its lifecycle from design through construction to operation. Having been awarded the 2 Pearl Rating for design is a clear recognition of the sustainability focus delivered by Reem Mall’s development team during the design phase of the US$ 1 billion project.

From the outset, Reem Mall has not only followed but exceeded the minimum mandatory sustainable design requirements set out by UPC.

“Reem Mall is committed to environmental sustainability and the sustainability goals of the Abu Dhabi Urban Planning Council and Abu Dhabi Vision 2030. From the outset, we have strived to exceed the guidelines set out by the UPC by going above and beyond the minimum requirements,” commented Shane Eldstrom, Chief Operating Officer for Reem Mall.

“We are very proud to say today that our commitment and efforts have led to the project attaining the 2 Pearl Design Rating. There are a number of significant sustainability strategies that we developed and implemented during the design process for Reem Mall, with the goal of becoming a regional leader in sustainable mall development.”

“The Reem Mall project is well-deserving of its Estidama 2 Pearl Design Rating, as the project comprehensively illustrates the integration of the pillars of Estidama, factoring in such components as water, energy, waste management and local material use. By achieving a 2 Pearl Design Rating, Reem Mall has exceeded the minimum mandatory 1 Pearl Design Rating requirement for privately funded developments, and we will continue the offer support to the project team as the project progresses with its construction in order to ensure that commitments made for the Design Rating are achieved.” said Mohamed Al Khadar, Executive Director, Urban Development & Estidama Sector, UPC.

From the outset, Reem Mall has been designed as a highly efficient building that will minimise overall energy use.

The walls, roof and glazing have been carefully studied and designed with high-efficient insulation and high performance materials, coupled with high efficiency air conditioning and lighting systems.

Water consumption has been another key consideration. To reduce the consumption of potable water in the building, efficient water irrigation systems and appliances have been incorporated into the design. Looking ahead, equally robust sustainability measures have been applied to the construction phase.

A minimum of 70 per cent of the waste generated on site will be recycled, and 20 per cent of materials will be procured from sources within 500 km of the site, reducing the travelling distance and related air pollution.

Comprising around 450 stores including 85 food and beverage outlets, a diverse palette of entertainment offerings, hypermarket, four department stores, a multiplex cinema, two food courts and the world’s largest indoor snow play park, the $1 billion retail development’s construction broke ground on Abu Dhabi’s Reem Island in December last year.

Strategically positioned within the new master-developed and commercial zone of Reem Island, Reem Mall will be easily accessible to and from Abu Dhabi’s mainland. Offering a significant 6,800 parking spaces for shoppers’ convenience, Reem Mall promises a unique experience which combines best-in-class shopping and entertainment that will enhance Abu Dhabi’s leisure and lifestyle atmosphere.


Reem Mall has now also automated property management and accounting with Yardi Voyager® 7S, a tablet-compatible, Software as a Service property management and accounting platform. Another innovation, the Yardi Commercial LeasingPad™, provides contact and prospect management as well as portfolio health analytics with business intelligence on mobile devices.

“We chose Voyager because it is the best solution for managing a development such as Reem Mall,” comments Shane Eldstrom, Chief Operating Officer for Al Farwaniya Property Developments. “We are pleased to have adopted a solution that can accommodate large and diversified portfolios, but also support specific needs to cater for individual asset types. We are looking forward to streamlining our processes and utilising the solution to help us provide enhanced services to our tenants and drive our real estate strategy.”

“Our goal remains helping our clients in the Middle East operate more efficiently with an end-to-end real estate platform and as a result, help them drive revenue,” said Neal Gemassmer, vice president of international for Yardi. “Reem Mall has joined a growing portfolio of clients that are live on Voyager, centralising their data in the cloud to reduce overhead costs and increase flexibility and security.”
Editor's Pick

The Emirates Green Building Council (EmiratesGBC), an independent forum aimed at conserving the envi

At the upcoming Cityscape Global Conference scheduled for September 7, 2015, one of the important is

When you are looking to improve anything, two basic questions are always asked: “How are you doing

Amer Bin Ahmed is the Managing Director of Knauf Middle East and is responsible for establishing a s

Latest Stories

Public Private Partnership or PPP is now being recognized and encouraged by the Government of Dubai. In the wake of the

Until recently the focus around BIM has increasingly been on software and technology. Overlooked is one key factor for w

Sign up to get the best of future cities m.e. delivered to your inbox every day